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The LavaCon Content Strategy Conference 2022

From 23/10/2022 to 26/10/2022

New Orleans United States

Join us for the LavaCon experience

LavaCon started in Hawaii (hence our name) to help organizations leverage state-of-the-art content technologies.

However, LavaCon is more than just a conference. It’s a gathering place where content professionals share best practices, network with peers, and build relationships that will last for years to come.

The next LavaCon Content Strategy Conference is scheduled for 23–26 October 2022 in New Orleans.

From Content Strategy to Content Marketing, the 2022 program focuses on how content can be created and shared across the enterprise.



Transforming the Customer Service Center: Moving from “Call for Solution” to “Information Self-Service”

Co-Presented with Alex Masycheff, CEO at Intuillion Ltd.

At this session, we are going to discuss how introducing structured content, standardizing the content processes, and changing the way the content was delivered to customers, an Intuillion’s customer changed the service culture from “call for solution” to “information self-service”.

What can you learn by joining this session ? 
  • The customer service was restructured into a field service and training department.
  • The documentation team realized that PDFs were not efficient in providing customers and service teams with relevant and useful information.
  • The documentation team began providing customers and field operations team with self-service platforms for delivering personalized content on spare parts and product documentation.
  • Service engineers were provided with access to the most up-to-date product information.
  • The entire company received the ROI as a result of making these changes.


With Fabrice LACROIX, CEO

25/10/2022 - 1:30 pm CDT

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