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Content Rules

Content Rules and Fluid Topics have partnered to help enterprises unlock the full potential of their content. Content Rules delivers transformative content strategy expertise, enabling organizations to communicate effectively, enhance operational efficiency, and fuel growth. Fluid Topics adds powerful content delivery capabilities, transforming complex information into tailored, on-demand experiences for users.

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To truly connect with your users, you need to deliver the right content, to the right person, on the right device, at exactly the right moment. In other words, today’s customers expect a personalized content experience.

But achieving this requires rethinking how you create and manage documentation. Val Swisher, CEO of Content Rules Inc., dives into this challenge in her book The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale.

So, how do these ideas translate to technical documentation and is it really possible? In this webinar, Fabrice Lacroix, Founder of Fluid Topics, sat down with Val for a candid discussion. Together, they tackled the tough questions, explored what’s achievable, and shared practical strategies for scaling personalization in tech docs.

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About Content Rules

Content Rules creates transformative content strategies, empowering enterprises to communicate effectively, optimize operational efficiency, and propel market growth with pioneering content management solutions.