How to Secure Funding for Your Content Project

This white paper supports the idea that content projects don’t get funding because they are seen as costly, long, and offering no visible benefits to the company (outside de content team) and to the customers.

We offer a new point of view: instead of presenting and managing those projects in a traditional way (content restructure then content delivery), companies must go “Delivery first”, i.e. focus on the user experience with content first, then re-architecture the content.

Finally, the white paper proposes a methodology to build a business case (ROI calculation) for large content projects.

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