Moving to structured authoring and implementing a CMS are critical projects that will generate long-term efficiency gains and significant savings. But before you get there, there are great hurdles to overcome.
First and foremost, there’s winning budget approval from your execs, who will have a singular focus on risk and ROI. Second, you need to maintain a high level of commitment and buy-in from those executives over the years that a re-engineering of content production can last.
Too many content restructuring projects fail or don’t even start because they cannot demonstrate a quick and tangible return on investment – and this is where Dynamic Content Delivery changes the game.
Dynamic Content Delivery provides outstanding content experiences to your users and creates immediate value for your company without requiring a big bang in your writing process. It earns you internal support, money and time you can leverage to optimize your content restructuring process.
