The State of GEO for Documentation Teams

Studies show that ChatGPT alone has 700 million weekly active users and now 60% of searches end without users clicking on web results. With user search patterns changing rapidly in the face of AI, Generative Engine Optimization (GEO) is emerging as a new discipline to help teams optimize documentation for AI answer engines. To get started with GEO, your teams need to understand:

• What GEO is and why it matters in today’s search landscape
• How GEO is similar and different from SEO
• The benefits of implementing GEO best practices into their content strategy
• Two challenges you may encounter when starting out with GEO

Discover the infographic below to learn the foundational knowledge of GEO. Then, get your copy of the GEO Playbook for Documentation Teams for concrete examples of how to put these insights into action.

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