The LavaCon Content Strategy Conference 2025
Join us for the LavaCon experience
LavaCon started in Hawaii (hence the name) to help organizations leverage state-of-the-art content technologies.
However, LavaCon is more than just a conference. It’s a gathering place where content professionals share best practices, network with peers, and build relationships that will last for years to come.
LavaCon 2025 will be 5–8 October in Atlanta, Georgia.
The theme for this year’s Conference: From Content Strategy to Content Operations: Reducing Costs and Generating Revenue Through Better Content
Conferences
Healing a Broken Customer Experience
In trying to do more for users, many companies have lost their way. More touchpoints—websites, user portals, helpdesks, LMS, and more—often lead to inefficiency and reduced user satisfaction due to inconsistent information, poor findability, and misaligned branding. The result? A disjointed and broken user experience.
In this session, attendees will learn:
We will explore how the content stack spiraled out of control over time and present two key strategies to fix it: the “Do-It-All Platform” approach and the “Unified Best-of-Breed” model.
We’ll break down the pros and cons of each and provide practical guidance on unifying your customer experience. Attendees will learn the key elements for success and the pitfalls to avoid to ensure a seamless user journey with your company’s products.
Fabrice Lacroix
CEO of Fluid Topics
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06/10/2025 – 10:15 am CDT
